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Old 04-17-2011, 09:51
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Default Possible Name Change....

Ok, so I've been doing business as White Lily Jewelry for about a year, because when I started, all I did was Jewelry. I've now expanded to hair accessories, and tutu dresses, and am still doing new things. So, the Jewelry part doesn't really fit anymore right? So, I kind of want to switch over to White Lily Boutique. Would this be a good idea to switch so late in the game? I really don't want to start over :/ all of my product cards, etc. say White Lily Jewelry, so I'd need to get all new promotional materials, start a new FB page, everything. Do you think it would be worth it to do all that??
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Old 04-17-2011, 10:26
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Default Re: Possible Name Change....

You could do a minor modification that still kept the original title with word additions and some minor rearrangement.

White Lily Jewelry

White Lily Boutique: Jewelry, Hair and Fashion Accessories


OR something along those lines. That way there is enough of your original identity for people to make a clean connection. I would probably announce a line expansion, as well, just to try and avoid any confusion.
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Old 04-17-2011, 10:51
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Default Re: Possible Name Change....

Quote:
Originally Posted by GARandMCR View Post
You could do a minor modification that still kept the original title with word additions and some minor rearrangement.

White Lily Jewelry

White Lily Boutique: Jewelry, Hair and Fashion Accessories


OR something along those lines. That way there is enough of your original identity for people to make a clean connection. I would probably announce a line expansion, as well, just to try and avoid any confusion.
Thats GREAT advice, you can always phase out the tag line over time too but I think this way you can use up your cards and such then order new ones without having to throw them away.
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Old 04-17-2011, 02:06
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Default Re: Possible Name Change....

Thats a great idea! Thank you!!!
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Old 04-17-2011, 08:09
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Default Re: Possible Name Change....

Quote:
Originally Posted by GARandMCR View Post
You could do a minor modification that still kept the original title with word additions and some minor rearrangement.

White Lily Jewelry

White Lily Boutique: Jewelry, Hair and Fashion Accessories


OR something along those lines. That way there is enough of your original identity for people to make a clean connection. I would probably announce a line expansion, as well, just to try and avoid any confusion.
Agreed, great advice!

You could also just drop the jewelry & leave it at White Lily.
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