I think that retail companies (big ones, not little guys like us
) usually wholesale things at 50% off retail.
I was selling somethings wholesale at 50% - but I've gotten so busy with regular retail that its not worth it for me. So I am not taking wholesale orders right now - but if/when things slow down on the retail side, I will only be giving a 30% discount for wholesale.
I think being that our things are individually made, not mass produced, the wholesale percantage should be no more than 30%.
My two cents anyway.