Hi there! I use starch on all of my bows. I personally spray the entire bow and kind of rub it into the ribbon. If there is excess I like to dab the excess off with a towel. Then I shape the bow to my liking, lay flat and let dry over night. When I have been in a bind and needed to get it dried fast I propped a blow drier up and put the bow underneath! LOL! I just buy the cheap stuff from Dollar General, Niagra Unscented. Hope that helps!