If you go to Hip girls instructions section you will find most of your answers.
If that doesn't cut it,
these are good free instructions, Free Hair Bow Instructions: hairbow free directions, hair bow business work at home
and My personal Fav paid instructions are The Ribbon Retreats version called Tricks of the Trade!
From what I have read, those terms are used fairly loosely, it depends on whos instructions you have learned from as to what you call them. Most often the Boutique bow is refering to the more twisted loops, and the basic the loops are not as twisted. I know that makes no sense but hopefully I have helped a little.